Digital Marketing compared to Website Development

Existence in the digital world is a mandatory requirement in the competitive business environment whose market is rapidly expanding. Nevertheless, two primary elements of this presence are frequently mixed by people, i.e., digital marketing and the creation of the web site. Although they both play an indispensable role in the online success of a business, they have completely different purposes and need two different skills. Getting to know the distinction between the two can enable businesses to invest wisely and realize long term success in digital.
     


What is the Web Development?

Website development is an activity, which involves development of, construction of, and support of a web site. It all involves the coding of the structure, the layout design and the interactive related functionalities. Web developers apply the programming languages such as HTML, CSS, and JavaScript to develop working websites that are simple to navigate, responsive, and user friendly. Web development is the anchoring point to your online presence, ensuring that any platform you have is sound, quick-loading and usable on any device.

So what is Digital Marketing?

Digital marketing on the other hand is concerned with marketing your business or brand online. Some of the methods you can apply are SEO, social media marketing, content marketing, email marketing, and paid advertisising so as to attract attention and connect with your audience. Digital marketing aims at raising awareness, securing traffic, transforming them into consumers and eventually making a profit. It is not the construction of the site but carefulness that people locate and use the site.

Digital Marketing Vs Website Development

Although these two concepts are used to achieve different things, the comparison between digital marketing and website development is commonly used when business people intend on planning their strategy online. The truth is that, none can be effective without the other. Without marketing, a well developed website will be invisible, and with a website that will not work without great marketing, then there may be poor user experience and a waste of conversions.

Conclusion

Digital marketing and development of the website are both essentials of creating a successful digital brand. Development will provide you with a platform; marketing will avail the people. The knowledge of differences or in other words complementing each other assists you to make sound decisions that enhance your business in a competitive digital environment.



Location: Sahibzada Ajit Singh Nagar, Punjab, India

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