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Digital Marketing compared to Website Development

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Existence in the digital world is a mandatory requirement in the competitive business environment whose market is rapidly expanding. Nevertheless, two primary elements of this presence are frequently mixed by people, i.e., digital marketing and the creation of the web site. Although they both play an indispensable role in the online success of a business, they have completely different purposes and need two different skills. Getting to know the distinction between the two can enable businesses to invest wisely and realize long term success in digital.       What is the Web Development? Website development is an activity, which involves development of, construction of, and support of a web site. It all involves the coding of the structure, the layout design and the interactive related functionalities. Web developers apply the programming languages such as HTML, CSS, and JavaScript to develop working websites that are simple to navigate, responsive, and user friendly. Web d...

Why a Good OnLine Presence is essential in every business today

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In the age of connectivity, a brand is likely to be introduced by the first impression which happens online. It doesn't a small start up or an established business, your site and web presence defines what the customer will think and how they will relate with your enterprise. Professional website is now not an option but a requirement. The Website: Your Online Front Door A website is not anything more than an online brochure. It is a round-the-clock store, lead generator, and in most cases, the first interaction between your company and prospects. Your purpose as a brand must also convey well, and the best-designed site must be mobile responsive as well as user-friendly. Lack of good web presence puts you in danger of losing credibility and trust even before a customer turns their attention to you. Speed, design, content, and navigation contribute to the experience of your users on your site. However, it is not only about how you attract visitors but also about how you can convert t...